Kestrel Publishing provides the full range of professional Internet
services to your business.
We will turn your web presence into a web business. Marketing,
order taking, order fulfilment and customer care. Be available
to your customers 24 hours a day, 7 days a week.
Every business is different and each requires careful analysis
to ensure that information flow, staff skill, marketing strategy
and integration of the web site is optimised for success.
Kestrel Publishing does not simply 'put up a web site' - your
business needs will be considered and a long term strategy developed.
Select the services listed on the left to see what we can do.
Your domain name is your 'address' on the web. It is important
to get the right name. We will search for a selection of domain
names and advise you on the most suitable. We will then register
your selected name/s.
There are a large range of options with regard to web space
and hosts depending on the nature of your web site. We will find
the most cost-effective deals.
We have a list of Kestrel approved web hosts that have proven
their reliability, technical support, features and cost effectiveness.
The range includes NT, UNIX/LINUX, ASP, PHP and email options.
There are a range of options available at varying costs, and
we are confident that we have the right web host for your business
needs.
We are fully independent and do not offer hosting ourselves.
This means we are able to find the best deals for your business.
See our Portfolio pages for examples of our work and judge for
yourself the quality of electronic publishing and software development.
The image created by your web site will influence the confidence
your potential customers will have in your business. We will
discuss your business needs and create a design approach to match
those needs.
All the visual elements of the site design should balance and
give the right impression of your business. Creative design enhances
the user experience and provides a distinctive house style that
people remember and associate with your services or products.
Essential for businesses today wishing to make the best use
of the Internet. The integration of databases provides instantly
updateable information on your products and services.
Customers may view the information in the way they need it to
make the best decision on purchasing or how to use your services.
The business that responds to the customer instantly and gives
them all the information they require will have a competitive
edge that could make all the difference.
We can develop Windows desktop and web based applications to
deliver information effectively to your customers.
To finalise a sale your web site must be capable of taking
orders and sending the details for processing while keeping your
customer fully informed about the status of the purchase or services
requested.
We will ensure that your web site provides a secure, trusted,
and efficient environment for ordering and payment. We will also
work with you to establish the necessary order processing procedures
within the current business structure - or advise on changes
to your business to ensure the rapid and reliable response that
web customers expect.
Differing formats make exchanging information between sections
of your business and utilising that information on the web difficult
and labour intensive.
We have many years experience in dealing with information from
a wide range of electronic formats. We will survey your existing
information formats and advise you on the most effective means
of managing the information.
Interactivity and customisation are becoming expected features
of quality business web sites. Our Active Server Pages, PHP and
ColdFusion scripted sites illustrate the potential for interaction
that provides an attractive environment in which your customers
will feel at ease and obtain the information they require quickly.
E-commerce sites using 'shopping baskets' and user accounts
require the use of server based programming such as ASP/PHP or
ColdFusion.
As with server programming these technologies provide interactive
content to help your customers find the information they require
quickly.
We will design forms that check the user input before orders
are placed, record user information for statistical analysis,
make your pages react to user input, and present information
to the customer customised to previous behaviour.
Animation may be used as an image building 'front-end' to your
web site, or as an effective information tools to illustrate
your product or service in a way that catches and holds the attention
of potential customers.
The attention span of web users is notoriously short, and the
use of animation will help to keep your customer viewing your
product or service.
Your investment in AV presentations, radio & TV adverts,
or promotional videos may be realised through the medium of the
Internet. See how large media organisations are using the Internet
to deliver news and other programmes using streaming technology.
We will produce, convert, and edit material for delivery to
your audience using the latest real-time streaming software -
now being included as standard in the top browsers.
Having a web site is one thing. Getting people to know about
and use it is the aim. Many businesses fail to make use of their
web presence due to a lack of good promotion and marketing of
their web site and business on the Internet.
Marketing is essential, and takes care, precision and concentrated
effort. We will ensure that your web investment is properly utilised
by using the latest Search Engine Optimisation technology.
Search engines are one of the most effective means for a business
to promote it's products or services online. We are able to use
the latest techniques for optimising a web site for specific
keywords. And, more importantly, our technology hides the optimisation
code from the competition, ensuring that your marketing effort
stays effective.
- Some of the SEO Techniques that we use:
- Analysis & research
- Semantic analysis
- Keyword analysis
- Website analysis
- Competitive analysis
- Creation of robots.txt file
- Sitemap creation & optimization
- Navigation and file structure
- Html validation checking
- Browser compatibility checking
- Page size checking
- Website load time checking
- Extensive log file analysis
- Creation of on site elements
- Duplicate content checking
- Broken link checking
- Spider simulation
- On page optimization
- Content fixing
- SEO copywriting
- Image optimization
- Manual SE submission
- Resubmission of sites
- Link popularity report
High quality, fast and effective photographs of your staff,
operations and products. We will show your customers a virtual
shop in which to brows, select, and get to know the workings
of your business.
Our staff are available any time to cover the activities of
your business and show your customers why you are worth dealing
with.
Using Visual Basic 6 we are able to create effective Windows
based applications that give access to and organise your data.
Applications may be distributed on CDROM to your customers for
use in searching catalogues and preparing orders.
Regular data updates may be downloaded from your web site and
integrated into the application.
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